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Shatta Wale, The Godfather Of Ghana Music Industry, He Changed The Game And Made It Better For All

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Charles Nii Armarh Mensah Jr. , born October 17, 1984 is a Ghanaian-born producer and reggae-dancehall musician. He is known by his stage name Shatta Wale, formerly Bandana.

The singer and songwriter, has over the years, been able to successfully climb to the heights he has currently attained through social media platforms, even when traditional media failed to support him. Shatta Wale seems to be the only artist, who in a smart way, took advantage of social media as a showbiz personnel to send his intentions and motives behind his activities across Ghana in manner which pleased him.

With social media, Shatta Wale has been able to reach his fans, the streets and other institutions and has, through this, been a major influence on the public.

Shatta Wale has been the topic of discussion for several years regarding his absence from the music industry for 10 years, as stated by some people close to him. It is said that the major reasons for Shatta Wale’s career failure in his first attempt as ‘Bandana’ was solely based on the traditional media’s refusal to support his music because some ‘media influencers’ felt the singer is abusive, disrespectful and attacks without a cause, in a nut shell he is controversial.

Another school of thought also has it that, the artist did what he did simply because he felt his colleagues, including himself were being taking for granted and given less for the value they put out, and since no one was standing in for them he saw it needful to address certain issues in the manner in which the industry’s ‘pay masters’ would understand.

How He Achieved Through Social Media

The king of African Dancehall, as his fans call him, intensified his usage of social media platforms when he felt he has been robbed off the Dancehall Artist Of The Year award in 2013, which he lost to Kaakie, a Ghanaian female dancehall artist. He took to social media, his most trusted channel of communication to address the issue. Some people sided with him, other people also disagreed with him. Fast forward to 2014, he finally won the Artist Of The Year award at the VGMA which he was accompanied by a massive crowd of fans to parade the award on the streets, this he did to thank his fans and to also tell Ghana that he has achieve results through his facebook live.

https://twitter.com/fredericknuetei/status/1235269086742859777?s=21

With this same facebook live, he was able to reach thousands of loyal fans who attended his AFTER THE STORM album launch in 2015, in the absence of any form of promotion through traditional media. The event saw a massive attendance of loyalists. During the early periods of the Shatta Wale brand, he was the only musician in Ghana who engaged in facebook live and the first artist in Ghana to have initiated such form of communication. The Reign album also saw a huge success as most of the things were co-ordinated and communicated through social media by Shatta Wale. The album peaked number 6 on the Billboard World Chart, being the only Ghanaian album to get such high rating on Billboard.

At this point, the producer and songwriter had attain a certain level of influence which was very effective. It got to a point where he was not granting interviews, be it radio or television interviews because he was achieving almost every desired results through his social media influence. It was so effective that anytime Shatta Wale was going live on facebook, it was a must-watch. He brought most of the entertainment headlines to the traditional media and to bloggers, the latter literally made money off every single post or content of Shatta Wale’s live videos. Shatta Wale has brought huge changes to a number of institutions and their activities in Ghana which appear not favourable to Ghanaians which no one will dare to speak about, such as addressing issues of the VGMA board and their policies, speaking on issues of the traditional media playing more, if not 100 %, of Ghanaian content, as well as voicing out on issues regarding event organisers who do not pay artist well, etc. All this he did through social media, and has brought at least variable changes in all these mentioned institutions.

Shatta Wale has successfully obtained the necessary attention from Ghanaians especially the traditional media right from when he resorted to this approach to his current state. He literally controlled the airwaves for both the good and bad reasons.

His influence and success in his career through social media have been a motivation to many young artists who are currently building a comprehensive and strong brand for themselves through social media without relying too much on traditional media, because a man set the pace and it is considered a proven approach to career success. A case study can be done on artistes like kwesi Arthur, Bosom Pyung, Patapaa and the likes who through social media have gotten to their current level. Kwesi Arthur for a example, through the massive attention he receive on social media, got a BET nomination for Best New International Act, the artist stated that he came in the age of the internet in one of his songs, insinuating that the internet made him.

The dancehall artist’s lifestyle also contributed massively to his success, as he was seen to be a ‘real’ person. His character may not be appealing to a certain group of people who felt he was an uncivilised individual according to their moral values of living. But a greater number of people also felt that this is how a ‘real’ person should live; do things your own way, say what you want to say how you want to say it, etc.

Shatta Wale is seen to be a vociferous person who would address issues bothering him in the most controversial way, while others find him very calm, respectful and ready to listen, only that it is not in his nature to allow himself to be seen as weak for the respect he has for people. As it stands now, he is undoubtedly the African dancehall king and is still achieving results through his social media activities.

#Godfather #MansaMusa #Allout

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Frederick Nuetei Nortey known professionally as Frederick Nortey is a Ghanaian Celebrity Blogger and publicist.He founded fredericknuetei.com an entertainment website and blog that primarily publishes news about Ghanaian Celebrities.

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I’m fighting for Castro’s royalties not contributions for the family – Ayisha Mordi replies Alordia Promotions

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Socialite and stanch supporter of musician Stonebwoy Ayisha Modi has reacted to music promoter, Alordia’s claim that rapper Sarkodie isn’t claiming Castro’s “Adonai” royalties. 

Alordia’s claim came on the heels of Ayisha’s allegations against Sarkodie that he has refused to share the proceeds of his “Adonai” song with the family of disappeared musician, Castro. 

According to Alordia, Castro’s share of the proceeds is intact and with the logging company and also talk about how Sarkodie contributed significantly to a fund raising organized for Castro’s family. 

Speaking on the “USAYWETIN” show with Noella, Ayisha revealed that Alordia only presented an amount of Gh1000 to Castro’s mother 3 months ago. She also made known the steps she is taking to retrieve some of Castro’s royalties for his family, adding that she has nothing against rapper Sarkodie. 

Source: fredericknuetei.com

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I never heard prophet Nigel’s prophecy until after Ebony’s accident – Bullet

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I never heard prophet Nigel’s prophecy until after Ebony’s accident - Bullet

CEO of RuffTown Records has disclosed that he never heard prophet Nigel Gaisie’s prophecy until after Ebony’s accident. 

Read Also: Gospel musician, Yaw Sarpong expresses his disappointment on how poorest the quality of current gospel songs are

According to Bullet in an interview with Fiifi Pratt on Kindom Plus FM, they did a lot concerning the prophecy but he did not hear anything from Nigel Gaisie. It was after Ebony’s death that he got to hear about the prophecy. The host asked him whether Ebony was difficult to manage but he responded that every artiste and the kind of fire they bring. 

Read More: Sarkodie isn’t claiming Castro’s ‘Adonai’ royalties – music promoter Alordia reacts to Ayisha Modi’s allegations

According to him, sometimes its difficult to manage because maybe the artiste will say this is what l want to do. “Now before l sign an artiste and l see there is going to be a problem, l cancel the contract”, he said. Please watch the video; 

Source: fredericknuetei.com

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