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Netflix adds more games, including Riot Games’ otherwise paid title ‘Hextech Mayhem’

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, Netflix adds more games, including Riot Games’ otherwise paid title ‘Hextech Mayhem’, Frederick Nuetei

Streaming service Netflix is expanding its gaming lineup once again with the launch of two more titles, which will begin to roll out globally starting today at 5 PM ET. 

Among the new addition is Riot Games’ “Hextech Mayhem,” a League of Legends story, which is also available through other gaming platforms and marketplaces, including Nintendo Switch, Steam, the Epic Games Store, and GOG.com, where it’s offered as a paid download of $9.99. The other new title, “Dungeon Dwarves,” comes from Canadian developer Hyper Hippo, a company founded by Club Penguin co-founder Lance Priebe in 2012.

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Both of the titles launching today represent new gaming partnerships for Netflix.

Netflix notes that “Hextech Mayhem,” a fast-paced rhythm runner, had already soft-launched in test markets Poland, Italy, Spain and Brazil, but is now launching to global subscribers. Notably, this is a fairly new game that just became available to other gaming platforms in November 2021. It also represents the first major gaming franchise to come to the Netflix games collection. However, it’s not the first Netflix game that’s sold elsewhere. Recently added “Arcanium: Rise of Akhan” is also a premium title available on other platforms.

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The dungeon crawler “Dungeon Dwarves,” meanwhile, is just now becoming available to Netflix members. It’s the first and only idle game to launch on the Netflix service.

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, Netflix adds more games, including Riot Games’ otherwise paid title ‘Hextech Mayhem’, Frederick Nuetei

Like its other games, Netflix users will be directed to the new titles through the company’s apps on iOS and Android. On Android, users can find games in multiple places, including on a dedicated gaming tab in the app’s main navigation. On iOS, however, games are instead featured in a dedicated row. 

The games themselves are hosted on the platforms’ respective app stores, not on Netflix’s infrastructure, but they can only be played by Netflix users. After installation, the games will prompt users to authenticate with their Netflix account information to get started. Netflix has been building out its gaming service since late last year, when the company debuted its initial lineup which had then included a couple of “Stranger Things”-themed titles and other casual titles. 

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Since then, it has rapidly expanded its available offerings to include puzzle games, racing games, open-world strategy games, and more. The games themselves aren’t developed in-house at Netflix, but are provided by partners, which have included Frosty Pop, Rogue Games, and BonusXP. Sometimes they use older IP licensed from larger outfits, like Gameloft. To date, Netflix has launched a dozen titles, but it has so far yet to capitalize on its acquisition of Night School Studios, known best for narrative-driven games like Oxenfree.

The company explained to investors during its recent Q4 earnings call that these initial gaming launches are more about setting up Netflix to better understand what consumers want from the new service.

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“It’s tremendously exciting to get to this point because we basically have been building the plumbing and all the technical infrastructure just to get to the point where we can do this, which is consistently launching games globally to all of our members,” said Netflix’s COO and Chief Product Officer Greg Peters during the call. “We’re now really getting to learn from all those games what are the discovery patterns, what are the engagement patterns, how are they performing, what do our members want from games on the service.”

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The company, however, has yet to detail how well its games are performing, only saying that it has a “growing number” of both daily active and monthly active users on its gaming titles.

Netflix also hinted it’s open to licensing larger game IP that people will recognize in the future, noting that “I think you’ll see some of that happen over the year to come.”

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Frederick Nuetei Nortey known professionally as Frederick Nortey is a Ghanaian Celebrity Blogger and publicist.He founded fredericknuetei.com an entertainment website and blog that primarily publishes news about Ghanaian Celebrities.

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Apple suspends Search Ads on the Russian App Store ‘until further notice’

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, Apple suspends Search Ads on the Russian App Store ‘until further notice’, Frederick Nuetei

After last week’s announcement that it would halt its product sales in Russia, Apple has now informed its developer community that it’s suspending its Apple Search Ads service on the App Store in Russia. According to an email shared with developers, Apple Search Ads ads — which allow developers to run advertising campaigns on the App Store — have now been placed on hold in Russia “until further notice.”

The email also noted no new Search Ads campaigns will be eligible to run on the App Store in Russia for the duration of the suspension.

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Bloomberg first reported the news of the Search Ads suspension following tweets from developers and others in the larger mobile app community who shared the news on Twitter.

Developers said they received the email at the email address they had used to sign up for Search Ads with in the past. However, the emails are not only being directed to App Store developers based in Russia or to those with active Search Ads campaigns in the country — other developers in global markets received the email, as well, even if they weren’t running campaigns in the region.

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Apple is not commenting on the matter. But TechCrunch confirmed the email (seen above) is legitimate.

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The move to pause the Search Ads business in Russia follows Apple’s recent decision to pause all product sales in the country, limit Apple Pay, and remove the Russian state-owned media apps RT News and Sputnik News from the App Store in all markets outside Russia. The company additionally disabled both traffic and live incidents in Apple Maps in Ukraine as a safety measure.

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Apple had made the announcement after Ukrainian Vice Prime Minister Mykhailo Fedorov penned an open letter to CEO Tim Cook which asked Apple to stop supplying Apple services and products to Russia. The letter additionally asked Cook to block access to the App Store, which Apple has not yet done. However, by suspending the Search Ads business in Russia, Apple is taking another step to further isolate Russia and step away from doing business in the country.

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Here’s how Coconut water can help you lose weight

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, Here’s how Coconut water can help you lose weight, Frederick Nuetei

Coconut water, also known as coconut juice, is the fluid found inside young and green coconuts. The juice is also easily available in bottles and tetra packs and is widely consumed by many for the health benefits it offers. The drink also serves as a powerful sports drink that gives an instant boost of energy.

The drink is low in calories and contains natural enzymes and minerals including potassium, fibre, and protein, which makes it perfect for weight loss. Though it’s great to sip coconut water during any time of the day, drinking it at the right time can double the benefits. Coconut water has various minerals and vitamins that can help replenish the electrolyte in the body. The drink keeps you fresh and hydrated throughout the day, even if it is consumed once during the day.

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Coconut water for weight loss

If you are trying to shed those extra kilos, consume coconut water instead of consuming other fruit juices as coconut water has more minerals as compared to any other fruit juice. Studies have even shown that fruit juices may have added or hidden sugar. Coconut water is not just low in calories but also has less sugar as compared to most other fruit juices.

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Unlike many other drinks, there is no specific time to have coconut water. One can consume it during the day or even at night but consuming it during certain times of the day will definitely help you reap more benefits. Consuming coconut water on an empty stomach early in the morning can help you not in one but many ways. It contains lauric acid that helps in boosting your immunity, giving your metabolism a kick-start and thus promoting weight loss.

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People are often recommended to have coconut water to fight dehydration and constipation. It also helps relieve morning sickness and heartburn in pregnant women.

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